STAMFORD, Conn., Mar 01, 2006 (BUSINESS WIRE) -- Independence Holding Company (NYSE: IHC) today announced that it has appointed Jeffrey Smedsrud as Chief Strategic Development Officer and Larry Graber as Senior Vice President - Life & Annuities of IHC.
Smedsrud, 47, has more than 20 years of marketing and strategic business development experience, particularly in growing distribution outlets, lead generation and product development. Smedsrud is the Chief Executive Officer of CA Marketing & Management, LLC ("CAM"), which distributes individual and small group plans through a dedicated field force of approximately 500 agents in rural communities in the upper Midwest. Formed in 1999, CAM was an early adapter of Consumer Driven Health Plans (CDHPs), and approximately 80% of its $40 million of annual premiums is derived from CDHPs. Less than 10% of CAM's business is currently insured by Standard Security Life and Madison National Life, although a significant portion is administered by Insurers Administrative Corporation, which was recently acquired by IHC. Prior to founding CAM, Smedsrud was a managing partner of a provider of health insurance leads, sales support, and direct marketing services, which was sold in 1998 to UICI (NYSE: UCI). Smedsrud has also developed successful direct-to-consumer marketing campaigns for life and health companies. IHC also announced that it has acquired from Smedsrud 100% of his interest in Community America Insurance Services, Inc. (formerly known as CA Insurance Services LLC), which is a health insurance marketing organization in which IHC previously had a minority interest. Smedsrud will remain as the Chief Executive Officer of CAIS.